About Me

I have spent my entire career in marketing working for and with some of the largest and most well-loved consumer brands in the world.

I have worked with companies including Pepsi, Danone, Gillette, Unilever and Whirlpool. While they all operated and marketed to consumers in different ways, the one thing they had in common was that there target market disappeared at the age of 55. Never did I see a research, creative or media buying brief that included older adults.

I recognized this early on in my career and while completing my MBA back in 1991, my thesis/research paper was titled, “The Opportunity to Market to Senior Citizens”. If I only knew where that would have led me 30 years later.

I am the President and CEO (Chief EvAGElist Officer) of Age of Majority, a research-driven marketing consultancy that identifies incremental revenue opportunities by uncovering unmet needs that helps brands and organizations become more age desirable. I spend most of my time trying to understand why companies either ignore older adults altogether or why they use stereotyped marketing approaches that generally miss the mark and often turn off this large and growing consumer group that accounts for over 40% of all consumer spending.

Having conducted an immense amount of research along with practical experience in working with a wide variety of companies across a multitude of industries, I have a unique understanding and perspective on how to best inspire and engage older adults.