Consulting & Workshops

Learn how to engage
“new” older adults

Consulting

Work with Jeff to establish the opportunity to market your product or experience to today’s older adults (who are not like your grandparents!) in effective ways.  He will ensure that your organization is well-positioned to take advantage of the growing and most lucrative consumer audience in the country .  Consulting areas include uncovering the unmet needs with older adults, verifying the size of the opportunity, clarifying target segments and the best channels to reach them, optimizing brand positioning and key messages, and development of creative assets.

Workshops

Improve your organization’s understanding of today’s older consumer — who they are, what’s important to them, the challenges and barriers they face, and what motivates them and drives them to action.  Jeff’s presentation skills and expertise in facilitation allows him to customize a workshop to the specific needs of your organization.